Nanuet Union Free School District
101 Church Street
Nanuet, New York  10954

PERFORMANCE TASK

Area(s) of Study:  Business/
Instructional Technology

Grade Level/Course:  Marketing II/ School Store
Marketing Research

developed by:  J. Laurenzano and C. Kersting

Nanuet Learner Standard(s): 

Cooperative Worker
Effective Communicator
Lifelong Learner
Resourceful Reasoner

New York State Learning Standard(s): 

Career Development and Occupational Studies Standard 1:  Career Development  (Commencement)

Students will be knowledgeable about the world of work, explore career options, and relate personal skills, aptitudes, and abilities to future career decisions.

Career Development and Occupational Studies Standard 2:  Integrated Learning Environment  (Commencement)

Students will demonstrate how academic knowledge and skills are applied in the work place and other settings.

Career Development and Occupational Studies Standard 3a:  Universal Foundation Skills  (Commencement)

Students will demonstrate mastery of the foundation skills and competencies essential for success in the work place.

Career Development and Occupational Studies Standard 3b:  Career Majors - Business/Information Systems  (Experiential)

Students who choose a career major will acquire the career-specific technical knowledge/skills necessary to progress toward gainful employment, career advancement, and success in postsecondary programs.

MST Standard 2:   Information Systems  (Commencement)

Students will access, generate, process and transfer information using appropriate technologies.

Nanuet Content Standard(s): 

Business Standard 1:  Career Development and Occupational Studies:  Career Development   (High School Level)

Students will be knowledgeable about the world of work, explore career options, and relate personal skills, aptitudes, and abilities to future career decisions.

Business Standard 2:  Career Development and Occupational Studies:  Integrated Learning Environment  (High School Level)

Students will demonstrate how academic knowledge and skills are applied in the work place and other settings.

Business Standard 3:  Career Development and Occupational Studies:   Universal Foundation Skills  (High School Level)

Students will demonstrate mastery of the foundation skills and competencies essential for success in the work place.

Business Standard 4:  Career Development and Occupational Studies :  Career Majors - Business/Information Systems  (High School Level)

Students who choose a career major will acquire the career-specific technical knowledge/skills necessary to progress toward gainful employment, career advancement, and success in postsecondary programs.

Instructional Technology Standard 1:  Communication   (High School Level)

Students will use technology to communicate effectively and creatively.

Instructional Technology Standard 2:  Information Access and Processing   (High School Level)

Students will use technology to access, retrieve, interpret, and evaluate information.

Instructional Technology Standard 3:  Productivity   (High School Level)

Students will use technology and its applications to maximize personal and professional productivity.

Benchmarks (New York State/Nanuet):   

Career Development and Occupational Studies Standard 1:  Career Development 

Students apply decision-making skills in the selection of a career option of strong personal interest.
Students analyze skills and abilities required in a career option and relate them to their own skills and abilities.

Career Development and Occupational Studies Standard 2:  Integrated Learning Environment

Students demonstrate the integration and application of academic and occupational skills in their school learning, work, and personal lives.
Students use academic knowledge and skills in an occupational context, and demonstrate the application of these skills by using a variety of communication techniques (e.g., sign language, pictures, videos, reports, and technology).
Students research, interpret, analyze, and evaluate information and experiences as related to academic knowledge and technical skills when completing a career plan.

Career Development and Occupational Studies Standard 3a:  Universal Foundation Skills

Students use a combination of techniques to read or listen to complex information and analyze what they hear or read; convey information confidently and coherently in written or oral form; and analyze and solve mathematical problems requiring use of multiple computational skills (Basic Skills).
Students demonstrate the ability to organize and process information and apply skills in new ways (Thinking Skills).
Students demonstrate leadership skills in setting goals, monitoring progress, and improving performance (Personal Qualities).
Students communicate effectively and help others to learn a new skill (Interpersonal Skills).
Students apply their knowledge of technology to identify and solve problems (Technology).
Students allocate resources to complete a task (Managing Resources).
Students demonstrate an understanding of how systems performance relates to the goals, resources, and functions of an organization (Systems).

Career Development and Occupational Studies Standard 3b:  Career Majors - Business/Information Systems

Students demonstrate an understanding of business, marketing, and multinational economic concepts, perform business-related mathematical computations, and analyze/interpret business-related numerical information (Basic Business Understanding).
Students identify, organize, plan, and allocate resources (e.g., financial, materials/facilities, human time) in demonstrating the ability to manage their lives as learners, contributing family members, globally competitive workers, and self-sufficient individuals (Resource Management).
Students exhibit interpersonal skills essential for success in the multinational business world, demonstrate basic leadership abilities/skills, and function effectively as members of a work group or team (Interpersonal Dynamics).

Instructional Technology Standard 1:  Communication .

Students create a sophisticated presentation that synthesizes a wide body of knowledge and that is suitable for an audience outside the classroom (multimedia technologies).

Instructional Technology Standard 2:  Information Access and Processing .

Students use technological tools to predict outcomes, solve problems, formulate and represent solutions and make decisions.

Instructional Technology Standard 3:  Productivity .

Students apply and integrate several forms of technology.
Students demonstrate ethical, responsible behavior and understand legal ramifications.
Students select and use several task-appropriate technology tools to more effectively accomplish tasks across the curriculum.

Concepts: 

Students should be familiar with business vocabulary and terminology from the Marketing I course (pre-requisite to Marketing II).
Students should know how to formulate a long-term, goal-oriented business plan.
Students should understand Advertising Forms.
Students should know the standard steps of an oral presentation.
Students should understand the use of technology for creating multi-page documents and sophisticated presentations.

Skills:

Students should be able to use good oral communication, written communication, and organizational skills.
Students should be able to follow outlines, stay on task, meet deadlines, and set goals.
Students should be able to use word processing, spreadsheet, database, and presentation software.
Students should be able to use computer systems and peripherals (e.g., desktop or laptop PC, printer, scanner, digital camera, CD-ROM).
Students should be able to use technology to gather information from various resources (e.g., CD-ROM, Internet, online resources, scanner, digital camera, e-mail, sound files, etc.).

Context for the Task:

The purpose of this task is to give the students a realistic experience in the field of Business by completing a marketing research project that combines concepts and skills learned in marketing I with new concepts learned in Marketing II.  Prior to completing the task, students will have achieved a high level of competency in the necessary technology skills.

Task: 

You will complete a long-term research project using specific guidelines by National DECA where students write a proposal on a particular business concept.  You must choose a topic from a list of 20 Competitive Events and adhere to these requirements:

• 30 page written proposal (maximum) or 10 page written proposal per guideline

• Use State-of-the-Art technology (e.g., multimedia technologies) when necessary, to make the experience as realistic as possible

• Stay on task to meet periodic School and State deadlines

Actual business professionals will assess your work to determine advancement to State and National competitions.  Assessment is based on specific criteria that is included in the description of the specific Competitive Events.  (To view the criteria and guidelines at the DECA web site, select "Publications" and then select "DECA Guide").

Time and Materials Required to Complete the Task: 

Time needed:      October to March for DECA Research project

Deadlines: